HALTI Wins Brand of the Year at the World Branding Awards

The World Branding Forum held their Animalis edition of their prestigious World Branding Awards, seeing The Company of Animals HALTI amongst the winners.

Over 800 brands from 35 countries were nominated for the Animalis awards, with 60,000 consumers from around the world participating in voting, with the ceremony taking place at the historic Hofburg Palace in Vienna last Wednesday evening (21st June). The Animalis edition of the Awards pays tribute to the achievements of pet and animal brands from around the world.

With a unique judging process of 30 per cent brand valuation, 30 per cent public online voting and 40 per cent market research The Company of Animals HALTI came out as winner of Brand of the Year for Apparel and Accessories – Harnesses.

The award-winning HALTI stops dogs from pulling with its unique design working by gently steering the head, therefore controlling the dog’s direction and movement. This product makes training easy and puts the owner back in control.

Dr Roger Mugford, founder of The Company of Animals and designer of the HALTI headcollar attended the event to collect the award said: “When I invented the HALTI headcollar to help improve the lives of people and pets, my focus was to create a product that simply helped make walking the dog a more enjoyable experience, for both pet and owner. We’re delighted to have received such a prestigious award from The World Branding Forum. The HALTI has been a firm favourite with users for many years, and it’s fantastic to see the product receive this recognition.”

 

To view a full range of The Company of Animals products, please visit www.companyofanimals.co.uk

ENDS

For photography, product images, spokespersons interviews or for further information please contact David Callaghan (david.callaghan@cogent.co.uk) or David Price (david.price@cogent.co.uk) at Cogent on 01676525932

 

Notes to Editors:

The Company of Animals portfolio is constantly developing and now boasts over 40 different product ranges. Popular products include the HALTI Headcollar, Baskerville Muzzle, Coachies Treats and the revolutionary hand-held Pet Corrector device which interrupts unwanted behaviour by a hiss of air. The CLIX range of training accessories is hugely popular amongst trainers and behaviourists and offers everything from clickers and whistles, to long lines and treat bags.

 

About The Company of Animals:

The Company of Animals (COA) was founded by Dr Roger Mugford in 1979. The headquarters site in Surrey is also home to the Training and Behaviour Centre which is now regarded as one of the best in the country; specialising in all levels of dog training, offering behaviour consultations on veterinary referral as well as resolving legal issues about pets, in and out of court. This gives The Company of Animals the unique advantage of being able to constantly research and develop new products to help resolve pet-related behaviour and training problems, as well as having a great base in which to test new designs and principles of animal training.

Today COA has suppliers, distributors and partners in over 52 different countries.