Bright Idea To Keep Pets Safe At Night

It may come as a surprise, but the average dog owner walks 1,885 miles with his or her pet every year. Key doggie walk times are typically early morning and evening, when visibility is generally poor. Reflecting collars and leashes are helpful, and some illuminated options are available. But, there has never been such a safe, comfortable and convenient illuminated collar, until today.

The latest creation from The Company of Animals, the VIVID Collar offers state-of-the-art features that set it apart from other brands. Embedded in the generously padded webbing is a continuous row of super-bright LED’s flanked by both a reflective and glow-in-the-dark strip. Four light settings are selectable at the touch of a switch, slow-flashing, quick-flashing and permanently on, as well as an exclusive light-sensitive mode that activates the collar when it gets dark. These LEDs emit such a pure, powerful light, they can be seen up to 300m away. The most important road safety message, underlined by both RoSPA and the Department of Transport, is to ‘be seen and be safe.’ Vivid Collars achieve this as well as making a fashion statement."

In addition, pet parents are sure to appreciate the fact that they’ll never need to replace the batteries. This is because the VIVID Collar is fully rechargeable, just like a mobile phone. They’ll also value its exceptional energy efficiency. When fully charged, the VIVID Collar is good for up to 15 hours of continuous use. And when it’s time to recharge, they can simply plug the collar into the mains or use the handy USB charger. According to Liz McGuinness, Marketing & Business Development Manager for The Company of Animals, “The VIVID Collar is the culmination of over a year of intensive research and design. It’s the ultimate flashing collar!”

Constructed of tough, durable materials, the VIVID Collar comes with a 1-year satisfaction guarantee. It is available in three colours, red, blue and black, and a range of sizes to fit almost any breed from a 25cm to 55cm neck. Recommended retail price from approximately £15.99 and from €20.00. Available in stores from mid August.

The Company of Animals, founded by Dr Roger Mugford, is the UK’s leading producers of specialist dog behaviour and training products. Inventors of the famous HALTI and HALTI-Harness products, the company has gone on to develop many more best selling training products such as the Pet Corrector range, Coachies and CLIX training range.

Press Details

For further information, please contact Rachel Ash at The Company of Animals’ press office on 01223 272800 or email

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