New breed of Muzzle, more powerful than legislation!

With tougher laws surrounding antisocial dog behaviour coming into force today, responsible dog owners might find themselves worried what the changes could mean for them.

World-leading pet product and training supplier The Company of Animals is reassuring owners practical help is on-hand to control and train assertive or nervous dogs, give peace of mind and stop antisocial behaviour before it could become a threat.

The legal changes mean a possible 14-year prison sentence for owners of dogs that kill, as well as gaol terms for people whose animals attack a person in a home or private property, or attack assistance animals such as guide dogs.

Arguing that proactive training and restraint is part-and-parcel of being a good owner, leading pet psychologist and The Company of Animals founder Dr. Roger Mugford said: “Good training aids such as muzzles have done more to protect owners and their dogs than legislation.”

Dr Mugford himself designed a new breed of muzzle, the Baskerville Ultra Muzzle, to provide restraint for assertive, potentially aggressive, animals or those who are nervous and might lash out to protect themselves. The muzzles provide reassurance while safeguarding the dog’s comfort and wellbeing.

The attractive-looking black muzzles are made of lightweight plastic and webbing, come in a wide range of size and allow dogs to eat and drink normally, guaranteeing both dog welfare and human safety. “Anyone who is uncertain about their dog’s response to an unusual or stressful situation should be thinking about using a muzzle,” Dr Mugford said. “Muzzles are frequently used by responsible owners in all sorts of situations – such as controlling excitable animal during vet visit, when meeting new dogs, or during busy events and gatherings – and new products have been designed to be welfare friendly.

“They are another great tool in the training box for responsible owners – alongside good discipline and positive reinforcement – and ultimately provide peace of mind if you are worried about a dog’s reaction.”

For more information about the Baskerville muzzle range visit or to arrange an interview with Dr Mugford contact The Company of Animals’ press team on 01223 272800 or